Privacy Policy
What is this Privacy Policy for?
This privacy policy governs the privacy of users choosing to use the website [amber-fusion.com] operated by Amber Fusion Limited. It outlines our obligations & requirements regarding user privacy, and how we process, store, and protect user data and information.
The Website
We take a proactive approach to user privacy, ensuring necessary steps are taken to protect users’ privacy throughout their visit. Our website complies with all UK national laws and requirements for user privacy.
Use of Cookies
Our website uses cookies to enhance the user experience. A cookie control system enables users on their first visit to allow or disallow cookies on their computer/device, in compliance with legislation for explicit consent. Cookies track and store information about user interactions and usage of the website, tailoring the experience. Users can block cookies via their browser settings.
Google Analytics is used to monitor visitor usage. It saves a cookie to track engagement but does not store personal information. Google’s privacy policy provides more information: [www.google.com/privacy.html]
Other cookies from external vendors may be stored for referral programs and adverts, expiring after 30 days or longer. No personal information is collected.
Contact & Communication
Users contact the website at their own discretion, providing personal details at their own risk. Personal information is kept private and stored securely in accordance with the Data Protection Act 1998. We use information submitted to provide further details about our services or answer queries. Your details are not passed on to third parties.
Email Newsletter
Our website operates an email newsletter program, compliant with UK Spam Laws and the Data Protection Act 1998. Subscriptions are taken with explicit consent and subscriber details are held securely. Subscribers may request a copy of personal information held about them by our newsletter program for a small fee.
Email marketing campaigns may contain tracking facilities for activity evaluation. Subscribers can unsubscribe at any time through an automated system detailed in each email.
External Links
We ensure the quality of external links but advise users to be cautious. We cannot guarantee the contents of any externally linked website and are not liable for any damages or implications caused by visiting external links.
Social Media Platforms
Interactions on social media platforms are subject to their terms and conditions and privacy policies. We never ask for personal or sensitive information through social media and advise users wishing to discuss sensitive details to use primary communication channels like telephone or email.
Shortened Links in Social Media
We may share shortened URLs on social media platforms. Users are advised to exercise caution before clicking any shortened URLs, as social media platforms may be prone to spam and hacking.
